You are thinking of having a portrait made of say your family. What do you need to know before you look for a photographer? Let’s face it there are a lot of photographers out there. Literally hundreds if not thousands -depending on where you live. Now how do you go about choosing one to photograph your family?
Well the first thing we would recommend is to look for professional photographers. Meaning someone who derives all or the majority of their income from photography. Why is this important—well this person will most likely have not only good quality professional gear but know how to use it and more importantly have the proper insurance coverage.
A step further would be someone who is a Certified Photographer through the Professional Photographer’s of America association (PPA) the oldest professional photography organization in the country. This means that the photographer has gone a step further by not only going through a rigorous written test and portfolio review but also is committed to continuing education in the field. Why is this important? You say—I thought photographer’s just picked up a camera and pushed a button?Well it’s a bit more than that —there is complex understanding not only of professional camera gear but quality posing and lighting. Then there is understanding how to take the RAW image from the camera into post production software and output it to a final custom image that you would be pleased to hang on your wall. This is a long way of saying look for someone that truly knows and understands what they are doing.
Now, how do you locate these professionals? Well as most people do they use an online search engine such as Google to locate locals in just about any industry. Review websites and on some you will see the red and white logo “Certified” which is the PPA badge of certification. There are many photographers out there but here in Colorado Springs only a handful that are certified. Choose wisely.