Video is a game changer for small businesses. These days you can create a compelling video without a huge production budget. Video is everywhere andtoday’s clients almost expect video on websites.
Video is literally exploding in the online world—around 80% of internet search traffic is video related. In addition to driving traffic to your website video adds connection. Your customers and clients will feel more connected to you is they can see you and your product or service.
Telling Your Story
A video can be as simple as a 30 second pitch to customers or it can tell your brand and story. You don’t need a 30 minute documentary film to tell the story of your business. It can be as short as the one above which summarizes the business in three and a half minutes. Since it’s a brand new business the owners wanted a video on their website that would show details of all they had to offer for dog daycare and boarding.
So a simple two to three minute video can tell your customers who you are and what you have to offer. And todays video editing capabilities makes it very easy to add onto or subtract from a video for making future changes. You could create one 3 to 5 minute video then chop it up into a short series or cut and add new video in a few months.
Can I Just Shoot from My Phone?
While today’s smart phone produce really good quality video you will want to add good lighting and most importantly sound. Believe it or not good sound is the key to video—more people will watch a bad picture and great audio than the other way around. So if you have good lighting, great audio gear and the capability to edit it all together then yes you could produce your own video.
Ready to go? A company video doesn’t need to take months of preparation and film time. We can sit down with you and come up with a concept and shoot a video in just a few weeks. Email us for more information.