Many people are okay with mediocrity—in fact they have become addicted to it. But when it comes to a professional business portrait why leave out the “professional” piece?
We all want our business to be the best—at least that would be the general assumption, otherwise why would you be in business in the first place? We purchase and use the best technology we can afford, we have great systems in place, great marketing materials and web sites (if not then hire a good graphic designer please). But when it comes to putting a “face” on our business we’re willing to settle for less? Okay, not everyone is settling but I do see enough of them. And I’ve done the “do over” for someone else who performed less than the best.
Read More