If you are in business you understand the importance of a good profile head shot. Works well on your social media as well as your about page for your website. But what about all the other photos on your website? Photos that show your products and services? Are you using stock photos? Sometimes a good stock photo is the best option. However you cannot guarantee that someone else in your market might not be using that same photo on their business website.
Nothing shows off your business better than business branded photos. What are these? They are photographs that show your actual staff, your business location and your products or services. According to research an online customer will touch on your business in 5 to 7 ways before making a decision to purchase your product or service. Now this may be your online reviews, your social media as well as your website. What message are you conveying in these places? Can your potential customer see you staff or other customers using your product or service? Read More
If you have a business and have any kind of presence online—website, blog, social media etc, then you know how hard it can be to create original content. Many businesses pass this off to a company to handle it for them but often times that company will use generic stock photos that don’t really reflect your company.
So you really need to gather a pool of your own “stock” images to have on hand to feed the online content monster. How do you go about that? Sure you can try to remember to pull out your phone and capture what’s going on in your business—and maybe have your employees do this as well. But my guess is one of two things will happen—you and they will miss some great moments or you’ll spend so much time on this that you’ll neglect other important work. Read More
Video is a game changer for small businesses. These days you can create a compelling video without a huge production budget. Video is everywhere andtoday’s clients almost expect video on websites.
Video is literally exploding in the online world—around 80% of internet search traffic is video related. In addition to driving traffic to your website video adds connection. Your customers and clients will feel more connected to you is they can see you and your product or service.
Telling Your Story
A video can be as simple as a 30 second pitch to customers or it can tell your brand and story. You don’t need a 30 minute documentary film to tell the story of your business. It can be as short as the one above which summarizes the business in three and a half minutes. Since it’s a brand new business the owners wanted a video on their website that would show details of all they had to offer for dog daycare and boarding. Read More
When it comes to business marketing you need to do things a little differently—you need to stand out in a crowd. How can you do that? Well with great story telling images on your website and in your marketing as well as video. A great business portrait of you and your staff is a given. These can be in studio on location outside or in your business showing your business environment. A good head shot or team portrait is something you just need to have in today’s market—people want to do business with those they know like and trust and what better way to do that than putting yourself out there as the face of your business. A great about video can help here as well. See the one we did for Autosmith here. Read More
If you’re not using video in your online marketing—social, website, etc—you may be missing out as a business. Video has proven to hold attention of viewers longer than other content. Visual = retention and brand interest.
Because we are so over saturated every day with content we are becoming an ADD generation. Even with video short and to the point is better than a long drawn out video.
How can a business with a limited budget compete in the video marketing game? Your video doesn’t need to be a Hollywood production. Rather a short to the point video about a product or service is great. Make sure the quality is good though. Many people will tell you to use your phone or a cheap camera to shoot your video. However sound is critical? While a modern smart phone and cheap cameras can shoot nice HD quality video the sound is often tinny. It has been proven that people will watch bad video but not listen to poor audio. So sound is critical.
Video is exploding on the internet. Within the next few years it is estimated to comprise 80% of internet search traffic. Those business websites that have videos on them will rank higher in search engine results than those that do not.
Besides upping your SEO what can video really do for your website?
Building A Personal Connection
It has been proven through a research project by Cornell University Brand Lab Read More
Video Marketing: 3 Must Have Videos For Your Company
Video marketing is the next big thing for local businesses. It used to be video production was only affordable to the big fortune 500 companies who could shell out thousands of dollars to have a video produced. Now days it’s easier and more affordable than ever for the local small business to have a video produced to promote their company’s product and services.
In a recent survey of over 1000 consumers one of the questions asked was which types of videos would you prefer to watch about a company. Three distinct types rose to the top: