When it comes to business marketing you need to do things a little differently—you need to stand out in a crowd. How can you do that? Well with great story telling images on your website and in your marketing as well as video. A great business portrait of you and your staff is a given. These can be in studio on location outside or in your business showing your business environment. A good head shot or team portrait is something you just need to have in today’s market—people want to do business with those they know like and trust and what better way to do that than putting yourself out there as the face of your business. A great about video can help here as well. See the one we did for Autosmith here.Read More
An online presence is critical to business in this day and age. In the online realm businesses want to attract a larger portion of their target market. But that often translates into a lot of money spent for their online efforts. This isn’t difficult for a large corporation. However most small businesses cannot afford to spend a great deal for online marketing. So how can a small business compete against the large corporations in the online battle? What can they do to boost their presence?
The answer will surprise few—video. According to Christian Vedder of Viral Video Marketing, “video content is the number one way to achieve your goals to inflate your presence, stretch your reach, increase visibility, and open the door to connect with your target audience.”Read More
Let me start out by saying that though we shoot a lot of commercial photography for businesses we don’t really shoot product. So why a blog about product? We are first and foremost a people portrait specialist. That said we do photograph product—just with people using, wearing or otherwise interacting with a product.
Recently we completed a series of photo shoots for a local hat millinery. This is for a hat designer who creates custom couture hats for women. These hats could have been photographed individually on hat stands—in fact we did do this for a catalog for the website—however we wanted to convey the “cool factor” of these hats so set up the shots to try to convey that message.Read More