Why shouldn’t you use stock photos on your website—after all there are many to choose from—they’re really sharp and professionally lit and frankly can look great.
I'm not against using stock photography on occasion but I see some websites using it all the time and it concerns me. Why? Well there are a number of reasons but here are a few:
1. Using a broad range of photographs from different photographers and graphic artists doesn't reinforce your brand. It's an inconsistent look.
2. You aren't showing yourself or your staff or products and are missing out on the chance to familiarize people to YOU—which is the key to your business. Because people don't buy from companies, they buy the people who own or work for those companies.They purchase the brand.
3. Stock photography can look good—but almost too good—overly polished and frankly inauthentic.Read More