If you are in business you understand the importance of a good profile head shot. Works well on your social media as well as your about page for your website. But what about all the other photos on your website? Photos that show your products and services? Are you using stock photos? Sometimes a good stock photo is the best option. However you cannot guarantee that someone else in your market might not be using that same photo on their business website.
Nothing shows off your business better than business branded photos. What are these? They are photographs that show your actual staff, your business location and your products or services. According to research an online customer will touch on your business in 5 to 7 ways before making a decision to purchase your product or service. Now this may be your online reviews, your social media as well as your website. What message are you conveying in these places? Can your potential customer see you staff or other customers using your product or service? Read More
If you’re not using video in your online marketing—social, website, etc—you may be missing out as a business. Video has proven to hold attention of viewers longer than other content. Visual = retention and brand interest.
Because we are so over saturated every day with content we are becoming an ADD generation. Even with video short and to the point is better than a long drawn out video.
How can a business with a limited budget compete in the video marketing game? Your video doesn’t need to be a Hollywood production. Rather a short to the point video about a product or service is great. Make sure the quality is good though. Many people will tell you to use your phone or a cheap camera to shoot your video. However sound is critical? While a modern smart phone and cheap cameras can shoot nice HD quality video the sound is often tinny. It has been proven that people will watch bad video but not listen to poor audio. So sound is critical.
Video is exploding on the internet. Within the next few years it is estimated to comprise 80% of internet search traffic. Those business websites that have videos on them will rank higher in search engine results than those that do not.
Besides upping your SEO what can video really do for your website?
Building A Personal Connection
It has been proven through a research project by Cornell University Brand Lab Read More
Video Marketing: 3 Must Have Videos For Your Company
Video marketing is the next big thing for local businesses. It used to be video production was only affordable to the big fortune 500 companies who could shell out thousands of dollars to have a video produced. Now days it’s easier and more affordable than ever for the local small business to have a video produced to promote their company’s product and services.
In a recent survey of over 1000 consumers one of the questions asked was which types of videos would you prefer to watch about a company. Three distinct types rose to the top: