Everyone needs a professional head shot. But have you ever stopped to wonder why? Can a good head shot really help you with your business? Here are three reasons why a good professional head shot makes sense.
First—You are your brand
In an online world your presence equals your business. More than 70% of people do online research on a business before ever making contact(according to a survey by ODM Group) . This includes social media as well as search engines. So it’s in your best interest to have a robust online profile. A great head shot can help potential customers connect to you before they ever contact you. Read More
Having a portrait taken is stressful for most people. Your headshot session ranks right up there with getting a root canal. Needless to say it’s less than enjoyable. But that’s okay—we work hard to make your session easy and fun —in other words quick and painless!
Here are 6 ways you can nail your headshot session and get the best results.
Manage Your Time
Don’t rush your session—if it take you a little bit to warm up in from of the camera then maybe consider a longer session. Either way don’t book your session close to other appointments so you have to rush in and out. That does no one any favors and adds to the stress level. Give yourself plenty of time.
When it comes to a business headshot it’s important to understand the best outfits and colors to wear to make your portrait the best it can be. Now if you don’t know what colors work well for you, begin with a simple Google search to see lists of colors for various skin tones such as this link.
There is a lot of information out there dealing with best colors for skin tones and even colors based on skin, hair and body shape. Solid colors work best—avoid crazy patterns—they distract they eye. Small stripes or patterns can be okay but solid colors pretty much rule in this area. Read More
We specialize in studio portraits—especially head shots. But on occasion we are called to take our show on the road in Colorado Springs or surrounding communities. Sometimes business teams want a different look —like the great outdoors and we do have some great views here. And sometimes it’s just more convenient to meet at a park near the office. Or for branding it just makes sense to have an outdoor portrait. Realtors are a prime example of those wanting outdoor shots.
Of course for outdoor portraits there is a little more planning involved to make sure there isn’t inclement weather—too much wind or rain. Here in Southern Colorado you can pretty much photograph outdoors year round, and sometimes the fall and winter is easier to manage than the summer with our frequent rains. Read More
With any business you are your brand. As your customers associate your business with you by default you become part of the brand. What does that brand look like? Does it truly reflect who you are?
Increasingly many business owners are turning to branded portraits to promote their brand. And it’s not just realtors, authors, motivational speakers or business coaches it’s attorneys, boutique owners, architects, entrepreneurs.
Business Head shots are one thing but a true branded portrait or series of portraits are something else. Think of some of the larger brands and think how their chief executives or chief spokesperson is the face of their business. Large or small, companies of all sizes are increasingly branded in this manner. That’s just how the public perceives them. Read More
I was at my annual convention recently when I was stopped by a gentleman calling out my name—he approached me and told me “I knew it was you, you look just like your head shot.” Now to me at first that seemed a bit scary—wow I look that bad? I look like my Profile picture? (I’m active on my professional forum). But then I realized it’s really a good thing. As the convention wore on a few others told me this as well.
So at least people could identify me. And I guess that’s what we want, right? I mean what’s the point of having an old or otherwise outdated photo of you on your business card, website or marketing materials? If it doesn’t really look like you then get a new one, right? Read More
You know you need a great head shot if you are in business. Whether you run your own business —where a headshot at minimum is a critical component of your website—or are working for someone else. It is especially crucial if you are looking for a new job. A selfie is just not going to cut it—neither is that shot you use on social media of you on your latest vacation. But you’d be surprised at the number of folks who actually use those types of shots when soliciting business or a new job.
Image matters. In a recent survey of job recruiters (Jobvite Recruiter Nation Report 2016) 41% said seeing the image of the candidate before they meet influences their first impression. And this plays directly into hiring decisions.So do you want the job recruiter to see an unprofessional photo on LinkedIn or other sites or would you prefer a polished professional look? Read More
You have heard me say repeatedly how important a great business portrait is. It really helps your brand and if you yourself are the brand (and in most cases you are) it’s of paramount importance to have a great image or two representing you online and in your marketing materials.
What do I mean by beyond the norm. Well there are several ways you can do a unique business portrait—you can go beyond the usual headshot for in studio portraits and do a 3/4 or full length shot. You could also do portraits with a prop—if you sell a product that is small enough to hold that usually works well. I’ve had realtors hold signs, haymakers hold hats and contractors wear a hard had and hold onto a set of plans.
Or you could do a location shot —environmental portrait either in a scenic locale or in your business environment. This was touched on in the previous post about how great promotional photographs can help your business grow.
An environmental portrait works well—giving a nice editorial feel to your portrait. It could be you solo or your team (as above). Read More
Many people are okay with mediocrity—in fact they have become addicted to it. But when it comes to a professional business portrait why leave out the “professional” piece?
We all want our business to be the best—at least that would be the general assumption, otherwise why would you be in business in the first place? We purchase and use the best technology we can afford, we have great systems in place, great marketing materials and web sites (if not then hire a good graphic designer please). But when it comes to putting a “face” on our business we’re willing to settle for less? Okay, not everyone is settling but I do see enough of them. And I’ve done the “do over” for someone else who performed less than the best. Read More
Did you know that your online profile (LinkedIn, other business sites) is 10 times more likely to be viewed with a profile photo than without? Now that said your profile photo has much to say about you. What does yours say about you? Too cheesy? Too serious? A great business portrait conveys approachability.
Here are some common mistakes people make with regard to an online business portrait for a profile photo.
Is your profile photo old enough to have it’s own driver’s license? If so it might be time to update your photo. Your portrait on a business networking site like LinkedIn says a lot about your personal brand. If you have a current photo it says you care about your brand. Read More
For most business people these days an online presence is a must. In addition to your business website most business people handle some type of social media be it FaceBook, Twitter or LinkedIn. Of course it’s important that your brand remain consistent throughout—from print material to online.
Do you have a business portrait on your about page of your company website or is it merely words? How can a potential customer connect with you if you don’t first have at least an About page and then some type of portrait of you on there (an About Video is even better-see our business videos). Read More
It’s hopefully obvious that a good business portrait is important to your business. But does it reflect your brand? And going a step further what if you have a sub brand or you market a few different types of customers? Would your current portrait reflect that part of your brand?
It certainly doesn’t hurt to have in place various marketing materials that target the audience you are trying to reach. Having more than one business portrait can certainly be part of this.
Most people that do business or networking of any kind need a business portrait. A good professional business portrait is so important to your business. Not just for LinkedIn or other social media networking sites but for your own business website and marketing materials as well.
And if you are looking for a job or wanting to move to a new industry your really need to look your best. Read More