If you are in business you understand the importance of a good profile head shot. Works well on your social media as well as your about page for your website. But what about all the other photos on your website? Photos that show your products and services? Are you using stock photos? Sometimes a good stock photo is the best option. However you cannot guarantee that someone else in your market might not be using that same photo on their business website.
Nothing shows off your business better than business branded photos. What are these? They are photographs that show your actual staff, your business location and your products or services. According to research an online customer will touch on your business in 5 to 7 ways before making a decision to purchase your product or service. Now this may be your online reviews, your social media as well as your website. What message are you conveying in these places? Can your potential customer see you staff or other customers using your product or service? Read More
Video is a game changer for small businesses. These days you can create a compelling video without a huge production budget. Video is everywhere andtoday’s clients almost expect video on websites.
Video is literally exploding in the online world—around 80% of internet search traffic is video related. In addition to driving traffic to your website video adds connection. Your customers and clients will feel more connected to you is they can see you and your product or service.
Telling Your Story
A video can be as simple as a 30 second pitch to customers or it can tell your brand and story. You don’t need a 30 minute documentary film to tell the story of your business. It can be as short as the one above which summarizes the business in three and a half minutes. Since it’s a brand new business the owners wanted a video on their website that would show details of all they had to offer for dog daycare and boarding. Read More
When it comes to business marketing you need to do things a little differently—you need to stand out in a crowd. How can you do that? Well with great story telling images on your website and in your marketing as well as video. A great business portrait of you and your staff is a given. These can be in studio on location outside or in your business showing your business environment. A good head shot or team portrait is something you just need to have in today’s market—people want to do business with those they know like and trust and what better way to do that than putting yourself out there as the face of your business. A great about video can help here as well. See the one we did for Autosmith here. Read More
Business Video-The Wave of the Future
Video has been around for quite some time now and it’s getting better every day. Now with new digital video and the capability of people to shoot pretty decent video clips with their cameras and cell phones video truly is everywhere. In the next three years it’s predicted that 79% of all internet traffic will involve video.
Why Businesses Need Video
According to recent web based survey 4 times as many people would rather watch a video about a product than read about it. One in four consumers lose interest in a company that doesn’t have video. Read More