Video is a game changer for small businesses. These days you can create a compelling video without a huge production budget. Video is everywhere andtoday’s clients almost expect video on websites.
Video is literally exploding in the online world—around 80% of internet search traffic is video related. In addition to driving traffic to your website video adds connection. Your customers and clients will feel more connected to you is they can see you and your product or service.
Telling Your Story
A video can be as simple as a 30 second pitch to customers or it can tell your brand and story. You don’t need a 30 minute documentary film to tell the story of your business. It can be as short as the one above which summarizes the business in three and a half minutes. Since it’s a brand new business the owners wanted a video on their website that would show details of all they had to offer for dog daycare and boarding. Read More
Video can be a vital part of any business—from the About videos on websites and in social mediato more in depth videos on products and services. Video is hot! By 2018 it’s estimated that video will be 80% or more of online activity.
Why is video important? Not just because that’s the way online content is going but because video builds connection. It helps your audience to see you as a real person not just a faceless business. How can you use video to do fundraising?
Well many non profits have figured out that if they tell their story in a short video it will help their donors know and care more about them. But what about a for profit company? Yep, video can help you too. We recently produced a video for a company that is launching a new app. They are in the process on doing a Crowdfunding Campaign on 2 different sites. Their video not only explains who they are and what they do but it details the app that they are wanting to build. Read More
An online presence is critical to business in this day and age. In the online realm businesses want to attract a larger portion of their target market. But that often translates into a lot of money spent for their online efforts. This isn’t difficult for a large corporation. However most small businesses cannot afford to spend a great deal for online marketing. So how can a small business compete against the large corporations in the online battle? What can they do to boost their presence?
The answer will surprise few—video. According to Christian Vedder of Viral Video Marketing, “video content is the number one way to achieve your goals to inflate your presence, stretch your reach, increase visibility, and open the door to connect with your target audience.” Read More
Video is exploding on the internet. Within the next few years it is estimated to comprise 80% of internet search traffic. Those business websites that have videos on them will rank higher in search engine results than those that do not.
Besides upping your SEO what can video really do for your website?
Building A Personal Connection
It has been proven through a research project by Cornell University Brand Lab Read More
Business Video-The Wave of the Future
Video has been around for quite some time now and it’s getting better every day. Now with new digital video and the capability of people to shoot pretty decent video clips with their cameras and cell phones video truly is everywhere. In the next three years it’s predicted that 79% of all internet traffic will involve video.
Why Businesses Need Video
According to recent web based survey 4 times as many people would rather watch a video about a product than read about it. One in four consumers lose interest in a company that doesn’t have video. Read More