Video is a game changer for small businesses. These days you can create a compelling video without a huge production budget. Video is everywhere andtoday’s clients almost expect video on websites.
Video is literally exploding in the online world—around 80% of internet search traffic is video related. In addition to driving traffic to your website video adds connection. Your customers and clients will feel more connected to you is they can see you and your product or service.
Telling Your Story
A video can be as simple as a 30 second pitch to customers or it can tell your brand and story. You don’t need a 30 minute documentary film to tell the story of your business. It can be as short as the one above which summarizes the business in three and a half minutes. Since it’s a brand new business the owners wanted a video on their website that would show details of all they had to offer for dog daycare and boarding. Read More
If you’re not using video in your online marketing—social, website, etc—you may be missing out as a business. Video has proven to hold attention of viewers longer than other content. Visual = retention and brand interest.
Because we are so over saturated every day with content we are becoming an ADD generation. Even with video short and to the point is better than a long drawn out video.
How can a business with a limited budget compete in the video marketing game? Your video doesn’t need to be a Hollywood production. Rather a short to the point video about a product or service is great. Make sure the quality is good though. Many people will tell you to use your phone or a cheap camera to shoot your video. However sound is critical? While a modern smart phone and cheap cameras can shoot nice HD quality video the sound is often tinny. It has been proven that people will watch bad video but not listen to poor audio. So sound is critical.
Video Marketing: 3 Must Have Videos For Your Company
Video marketing is the next big thing for local businesses. It used to be video production was only affordable to the big fortune 500 companies who could shell out thousands of dollars to have a video produced. Now days it’s easier and more affordable than ever for the local small business to have a video produced to promote their company’s product and services.
In a recent survey of over 1000 consumers one of the questions asked was which types of videos would you prefer to watch about a company. Three distinct types rose to the top: