Your headshot is an important piece of your business. What it says about you is important. Does it convey who you are and what it is you do? Does it fit your brand? These are all important questions to ask when reviewing your headshot. Read More
Often a studio shot is perfect but other times you want a location shot. We do environmental portraits all the time where we capture you in your work environment. This is a great way to go beyond the typical headshot to a portrait in your work space. This helps your clients get a sense of who you are. We will bring all the necessary lighting to make you and your space look wonderful.
Everyone needs a professional head shot. But have you ever stopped to wonder why? Can a good head shot really help you with your business? Here are three reasons why a good professional head shot makes sense.
First—You are your brand
In an online world your presence equals your business. More than 70% of people do online research on a business before ever making contact(according to a survey by ODM Group) . This includes social media as well as search engines. So it’s in your best interest to have a robust online profile. A great head shot can help potential customers connect to you before they ever contact you. Read More
When it comes to a business headshot it’s important to understand the best outfits and colors to wear to make your portrait the best it can be. Now if you don’t know what colors work well for you, begin with a simple Google search to see lists of colors for various skin tones such as this link.
There is a lot of information out there dealing with best colors for skin tones and even colors based on skin, hair and body shape. Solid colors work best—avoid crazy patterns—they distract they eye. Small stripes or patterns can be okay but solid colors pretty much rule in this area. Read More
We specialize in studio portraits—especially head shots. But on occasion we are called to take our show on the road in Colorado Springs or surrounding communities. Sometimes business teams want a different look —like the great outdoors and we do have some great views here. And sometimes it’s just more convenient to meet at a park near the office. Or for branding it just makes sense to have an outdoor portrait. Realtors are a prime example of those wanting outdoor shots.
Of course for outdoor portraits there is a little more planning involved to make sure there isn’t inclement weather—too much wind or rain. Here in Southern Colorado you can pretty much photograph outdoors year round, and sometimes the fall and winter is easier to manage than the summer with our frequent rains. Read More
When it comes to business marketing you need to do things a little differently—you need to stand out in a crowd. How can you do that? Well with great story telling images on your website and in your marketing as well as video. A great business portrait of you and your staff is a given. These can be in studio on location outside or in your business showing your business environment. A good head shot or team portrait is something you just need to have in today’s market—people want to do business with those they know like and trust and what better way to do that than putting yourself out there as the face of your business. A great about video can help here as well. See the one we did for Autosmith here. Read More
With any business you are your brand. As your customers associate your business with you by default you become part of the brand. What does that brand look like? Does it truly reflect who you are?
Increasingly many business owners are turning to branded portraits to promote their brand. And it’s not just realtors, authors, motivational speakers or business coaches it’s attorneys, boutique owners, architects, entrepreneurs.
Business Head shots are one thing but a true branded portrait or series of portraits are something else. Think of some of the larger brands and think how their chief executives or chief spokesperson is the face of their business. Large or small, companies of all sizes are increasingly branded in this manner. That’s just how the public perceives them. Read More
You have heard me say repeatedly how important a great business portrait is. It really helps your brand and if you yourself are the brand (and in most cases you are) it’s of paramount importance to have a great image or two representing you online and in your marketing materials.
What do I mean by beyond the norm. Well there are several ways you can do a unique business portrait—you can go beyond the usual headshot for in studio portraits and do a 3/4 or full length shot. You could also do portraits with a prop—if you sell a product that is small enough to hold that usually works well. I’ve had realtors hold signs, haymakers hold hats and contractors wear a hard had and hold onto a set of plans.
Or you could do a location shot —environmental portrait either in a scenic locale or in your business environment. This was touched on in the previous post about how great promotional photographs can help your business grow.
An environmental portrait works well—giving a nice editorial feel to your portrait. It could be you solo or your team (as above). Read More
Did you know that your online profile (LinkedIn, other business sites) is 10 times more likely to be viewed with a profile photo than without? Now that said your profile photo has much to say about you. What does yours say about you? Too cheesy? Too serious? A great business portrait conveys approachability.
Here are some common mistakes people make with regard to an online business portrait for a profile photo.
Is your profile photo old enough to have it’s own driver’s license? If so it might be time to update your photo. Your portrait on a business networking site like LinkedIn says a lot about your personal brand. If you have a current photo it says you care about your brand. Read More
As we begin a new year we begin to take stock of our business and where we are headed. As December is often so crazy I use January to take a breather and begin to lay out goals and objectives for the coming year. Many businesses I know do the same.
If you are using a head shot to promote your business (and if you’re on LinkedIn this counts) is your head shot current? And is it even a professional business portrait? I see numerous head shots on LinkedIn that you can pretty much assume the person used wither a phone for a selfie or even the dreaded computer cam. Is this the image you want to project for your industry? Read More
It’s hopefully obvious that a good business portrait is important to your business. But does it reflect your brand? And going a step further what if you have a sub brand or you market a few different types of customers? Would your current portrait reflect that part of your brand?
It certainly doesn’t hurt to have in place various marketing materials that target the audience you are trying to reach. Having more than one business portrait can certainly be part of this.
Business Video-The Wave of the Future
Video has been around for quite some time now and it’s getting better every day. Now with new digital video and the capability of people to shoot pretty decent video clips with their cameras and cell phones video truly is everywhere. In the next three years it’s predicted that 79% of all internet traffic will involve video.
Why Businesses Need Video
According to recent web based survey 4 times as many people would rather watch a video about a product than read about it. One in four consumers lose interest in a company that doesn’t have video. Read More
Most people that do business or networking of any kind need a business portrait. A good professional business portrait is so important to your business. Not just for LinkedIn or other social media networking sites but for your own business website and marketing materials as well.
And if you are looking for a job or wanting to move to a new industry your really need to look your best. Read More