Great Marketing Photos Can Make the Difference

May 11, 2020

If you have a business you most likely need photographs for your marketing. from websites to brochures for customers, a good set of photographs that tell your companies story is crucial for marketing. You want to show off your people and your products or services in your facility. This helps your customers understand your business better. Research shows that a potential customer may look at your business up to seven times before deciding to do business with you. This includes any advertising, website, posts you have on social media and more. And each of these marketing avenues takes good photography to get your story across.

A good cell phone photo can only go so far.

Business Teams: Group Photos

February 20, 2020

If you have a business you most likely have photos of your staff, at least the officers of the company. More and more people want to know who they’re going to do business with before they even step foot into your business. So if you don’t have a group photo of your staff—or a current one—it’s time you did

This can be a photo of just the partners or the whole team—some companies prefer the entire staff approach to show the depth of their company. We can photograph your team on site with your office as the background or if it’s a smaller team you can come to the studio and we’ll get the group photograph. This works well for smaller groups like 8, 10 or fewer people.

Don't Use Use Generic (Stock) Photos on Your Website

August 15, 2019

Why shouldn’t you use stock photos on your website—after all there are many to choose from—they’re really sharp and professionally lit and frankly can look great.

I'm not against using stock photography on occasion but I see some websites using it all the time and it concerns me. Why? Well there are a number of reasons but here are a few:

1. Using a broad range of photographs from different photographers and graphic artists doesn't reinforce your brand. It's an inconsistent look.

2. You aren't showing yourself or your staff or products and are missing out on the chance to familiarize people to YOU—which is the key to your business. Because people don't buy from companies, they buy the people who own or work for those companies.They purchase the brand.

3. Stock photography can look good—but almost too good—overly polished and frankly inauthentic.

Getting Great Marketing Photos

June 6, 2019

If you have a business you need an online presence--that's website, blog as well as social media. Creating content for your website can take a lot of work. Feeding the social media machine can also take a lot of energy as well as images. How do you find the time for this and where can you get the images?

We help you create images for your website, blog, social media and other marketing uses. Instead of generic photos why not show some with your staff that tells your story. Stock photos not only

Business Branded Photos

August 28, 2018

If you have a business and have any kind of presence online—website, blog, social media etc, then you know how hard it can be to create original content. Many businesses pass this off to a company to handle it for them but often times that company will use generic stock photos that don’t really reflect your company.

So you really need to gather a pool of your own “stock” images to have on hand to feed the online content monster. How do you go about that? Sure you can try to remember to pull out your phone and capture what’s going on in your business—and maybe have your employees do this as well. But my guess is one of two things will happen—you and they will miss some great moments or you’ll spend so much time on this that you’ll neglect other important work.

Creatively Telling The Story of Your Business

April 19, 2017

When it comes to business marketing you need to do things a little differently—you need to stand out in a crowd. How can you do that? Well with great story telling images on your website and in your marketing as well as video. A great business portrait of you and your staff is a given. These can be in studio on location outside or in your business showing your business environment. A good head shot or team portrait is something you just need to have in today’s market—people want to do business with those they know like and trust and what better way to do that than putting yourself out there as the face of your business. A great about video can help here as well. See the one we did for Autosmith here.

What To Wear For Your Business Portrait

July 6, 2015

You’ve heard the old adage that first impressions count. As a business person it’s more important than ever these days. Having a professional business portrait is the first step. Knowing what to wear is essential in making that portrait more powerful than ever.

Business Attire or Business Casual?

Much depends on the goal for your portrait. Is this an executive portrait or for you're social media profile or business cards?