Great Marketing Photos Can Make the Difference

May 11, 2020

If you have a business you most likely need photographs for your marketing. from websites to brochures for customers, a good set of photographs that tell your companies story is crucial for marketing. You want to show off your people and your products or services in your facility. This helps your customers understand your business better. Research shows that a potential customer may look at your business up to seven times before deciding to do business with you. This includes any advertising, website, posts you have on social media and more. And each of these marketing avenues takes good photography to get your story across.

A good cell phone photo can only go so far.

Don't Use Use Generic (Stock) Photos on Your Website

August 15, 2019

Why shouldn’t you use stock photos on your website—after all there are many to choose from—they’re really sharp and professionally lit and frankly can look great.

I'm not against using stock photography on occasion but I see some websites using it all the time and it concerns me. Why? Well there are a number of reasons but here are a few:

1. Using a broad range of photographs from different photographers and graphic artists doesn't reinforce your brand. It's an inconsistent look.

2. You aren't showing yourself or your staff or products and are missing out on the chance to familiarize people to YOU—which is the key to your business. Because people don't buy from companies, they buy the people who own or work for those companies.They purchase the brand.

3. Stock photography can look good—but almost too good—overly polished and frankly inauthentic.

Getting Great Marketing Photos

June 6, 2019

If you have a business you need an online presence--that's website, blog as well as social media. Creating content for your website can take a lot of work. Feeding the social media machine can also take a lot of energy as well as images. How do you find the time for this and where can you get the images?

We help you create images for your website, blog, social media and other marketing uses. Instead of generic photos why not show some with your staff that tells your story. Stock photos not only

Marketing Photography + Video

March 6, 2019

If you are in business you understand the importance of a good profile head shot. Works well on your social media as well as your about page for your website. But what about all the other photos on your website? Photos that show your products and services? Are you using stock photos? Sometimes a good stock photo is the best option. However you cannot guarantee that someone else in your market might not be using that same photo on their business website.

Nothing shows off your business better than business branded photos. What are these? They are photographs that show your actual staff, your business location and your products or services. According to research an online customer will touch on your business in 5 to 7 ways before making a decision to purchase your product or service. Now this may be your online reviews, your social media as well as your website. What message are you conveying in these places? Can your potential customer see you staff or other customers using your product or service?