When it comes to business marketing you need to do things a little differently—you need to stand out in a crowd. How can you do that? Well with great story telling images on your website and in your marketing as well as video. A great business portrait of you and your staff is a given. These can be in studio on location outside or in your business showing your business environment. A good head shot or team portrait is something you just need to have in today’s market—people want to do business with those they know like and trust and what better way to do that than putting yourself out there as the face of your business. A great about video can help here as well. See the one we did for Autosmith here.Read More
With any business you are your brand. As your customers associate your business with you by default you become part of the brand. What does that brand look like? Does it truly reflect who you are?
Increasingly many business owners are turning to branded portraits to promote their brand. And it’s not just realtors, authors, motivational speakers or business coaches it’s attorneys, boutique owners, architects, entrepreneurs.
Business Head shots are one thing but a true branded portrait or series of portraits are something else. Think of some of the larger brands and think how their chief executives or chief spokesperson is the face of their business. Large or small, companies of all sizes are increasingly branded in this manner. That’s just how the public perceives them.Read More
I was at my annual convention recently when I was stopped by a gentleman calling out my name—he approached me and told me “I knew it was you, you look just like your head shot.” Now to me at first that seemed a bit scary—wow I look that bad? I look like my Profile picture? (I’m active on my professional forum). But then I realized it’s really a good thing. As the convention wore on a few others told me this as well.
So at least people could identify me. And I guess that’s what we want, right? I mean what’s the point of having an old or otherwise outdated photo of you on your business card, website or marketing materials? If it doesn’t really look like you then get a new one, right?Read More
I am a print artist—and proud to be one. My art that I create is not finished until it exists in some type of printed form. There is something very cool about having a custom piece of art created just for you—and that art isn’t finished until it is printed. In most cases for us until it’s printed on either archival museum quality canvas or art paper, matted and framed.
This is the most over photographed generation of all time—in fact more images exist now than in all time before. Much of life is “captured” but not everything is saved. Close to 100% of the images taken today will be deleted—mostly not on purpose but accidentally deleted, hard drive failure, computer crashed etc. Nothing backed up to a safe place. And even if it’s backed up—how do you view it on a regular basis? You don’t.Read More
You know you need a great head shot if you are in business. Whether you run your own business —where a headshot at minimum is a critical component of your website—or are working for someone else. It is especially crucial if you are looking for a new job. A selfie is just not going to cut it—neither is that shot you use on social media of you on your latest vacation. But you’d be surprised at the number of folks who actually use those types of shots when soliciting business or a new job.
Image matters. In a recent survey of job recruiters (Jobvite Recruiter Nation Report 2016) 41% said seeing the image of the candidate before they meet influences their first impression. And this plays directly into hiring decisions.So do you want the job recruiter to see an unprofessional photo on LinkedIn or other sites or would you prefer a polished professional look?Read More
There are always those who shop last minute for Christmas gifts. I remember growing up I always helped my dad shop for my mom—and that on Christmas eve! But for those who don’t already have all their gifts finished here are some ideas:
Great last minute gifts from Tara Patty Photography include Custom photo tree ornaments, photo cubes (featuring photos you’ve had taken with us oner the past few years) small prints and wallets, desktop framed prints or mini image panels (again with photos already taken) and of course Gift Cards are great and don’t expire—($25, $50, $75 and $100). While gift cards can truly be last moment the other gifts mentioned above need a least a few days of advanced notice to order and receive. Some of these are great ideas for stocking stuffers as well.Read More
Video can be a vital part of any business—from the About videos on websites and in social mediato more in depth videos on products and services. Video is hot! By 2018 it’s estimated that video will be 80% or more of online activity.
Why is video important? Not just because that’s the way online content is going but because video builds connection. It helps your audience to see you as a real person not just a faceless business. How can you use video to do fundraising?
Well many non profits have figured out that if they tell their story in a short video it will help their donors know and care more about them. But what about a for profit company? Yep, video can help you too. We recently produced a video for a company that is launching a new app. They are in the process on doing a Crowdfunding Campaign on 2 different sites. Their video not only explains who they are and what they do but it details the app that they are wanting to build.Read More
The holidays —Thanksgiving and Christmas —are a great time to get an extended family portrait. The family and relatives are all visiting for the holidays so why not take the time to create some great memories. We love doing extended families so much in fact that if anyone in the group is 65 or older your session fee is just $65. Why? Because we feel strongly about including aging parents and grandparents in family portraits.
Not everyone going to be home at the same time? No problem—we love a good challenge and have photographed families where we’ve had to digitally add a member at a later date. But what if it’s impossible to get family to the same location (city) even at different date? What then? Well I’ve worked with many of my professional colleagues across the country providing a great extended family portrait. How is this done?Read More
You have heard me say repeatedly how important a great business portrait is. It really helps your brand and if you yourself are the brand (and in most cases you are) it’s of paramount importance to have a great image or two representing you online and in your marketing materials.
What do I mean by beyond the norm. Well there are several ways you can do a unique business portrait—you can go beyond the usual headshot for in studio portraits and do a 3/4 or full length shot. You could also do portraits with a prop—if you sell a product that is small enough to hold that usually works well. I’ve had realtors hold signs, haymakers hold hats and contractors wear a hard had and hold onto a set of plans.
Or you could do a location shot —environmental portrait either in a scenic locale or in your business environment. This was touched on in the previous post about how great promotional photographs can help your business grow.
An environmental portrait works well—giving a nice editorial feel to your portrait. It could be you solo or your team (as above).Read More
Everywhere you look today there is visual stimuli—photos and video everyone online and in print promoting and selling something. How can your business stand out?
Do you have marketing photos you regularly use for your business: For website, marketing collateral, advertisements? If so you are on the right track. Now, can you say you have original material? Meaning you haven’t purchased a stock image online or had your designer do so in creating your website or materials. Not that stock is inherently bad. On the contrary there are lots of great uses for a good stock photograph. However does it accurately represent your business? Does it clearly communicate what it is you do? And—this is a big one—is it unique? Chances are it’s not super accurate for your business—not your location or your staff. And I’m guessing it’s not unique. You might think so until you click on a website that is using the exact same image. Ouch. Double ouch if it’s in your same market.
So what to do? Work with a photographer who is familiar with photographing for companies. One who can create a great series of images for you to choose from. A great photograph or series of photos custom designed for your business can speak volumes. It shows your location/office/warehouse/business etc. It shows staff or even if you’ve use models for an advertising shot it pretty much represents your staff and customers.
Custom photographs for your business will allow you to stand out—it will allow you to be unique and more accurately get your message across to yourtarget market. So how do you get started?
How To Work With A Photographer
After you’ve made the decision to hire a photographer for marketing photographs here are a few things you need to know. First, do you have a budget set aside for your marketing materials and advertising? This may be the first question a photographer asks you after you ask how much something costs. You will most likely be licensing the image. The photographer will retain copyright of the image but will craft a license for you to use the image for a certain fee. You may ask, don’t I own the image? The short answer is no—not useless you pay much more than you will have most likely determined as a budget. Clearly communicate with your photographer up front about your desired use for the images. It makes a big difference if you are using a custom photograph on your website or on a company billboard, in a trade magazine and in all your marketing materials.
Your use license will most likely spell out how long you can use the image—some licenses are unlimited use while others are for a predetermined length of time. Meet with your photographer to discuss the scope of the project. Hammer out all the details so the photographer can craft a contract spelling out what each party is responsible for. Having a contract is best for both the photographer and the business owner.
How Do You Find A Good Photographer?
While Google is used for just about everything—including finding great photographers—it may be much faster to get a referral from a graphic designer you’ve worked with. Or check out the local chapters of some of the professional photography associations such as American Society of Media Photographers (ASMP) or Professional Photographers of America. (PPA).
Working with a professional photographer can make a big difference between having just a photograph in your marketing materials and an image that will positively impact your business.
Fall of a child’s junior year is the time when parents begin to think about High School Senior portraits. This is often the last formal portrait made of a child before they reach adulthood and sometimes even the last one for many until a wedding portrait.
Wondering What to do for a Senior Portrait?
In the old days senior portraits were mostly either taken after graduation or with the cap and gown—or more formal dress and setting with a serious pose.
These days senior portraits can be quite creative. They can be a good way for the senior to express themselves and show offa bit if they’re in a sport or want to show off other forms of creativity and interests. Though we do some senior portrait in a studio setting many senior prefer the open outdoors—some in an urban setting while others enjoy a park setting. Of course Garden of the Gods seems to be the number one choice for most.Read More
So, you are thinking of getting a portrait created but you are wondering what to wear. Not to worry, we are here to assist you with every step of the portrait process. In fact we will ask you to come to the studio (if possible) for a pre session consultation. This is where we discuss your desired outcome for the portrait. Is it a piece of art for your wall, part of an album of images? We walk you through the various options then once we get your input for what you'd like us to create we will discuss location, backgrounds and clothing.
If you are going to create art for your home you want to wear something that is fairly timeless. Meaning you don't want the latest trendy clothing, hair styles and the like. You don't want to look at this piece of art in 10 years and laugh at the clothing you wore. That is why we work very hard to create timeless art portraits for our clients. Something classic and timeless that will look as good in 10 or even 20 years as it does today.
Black and white portraits come in and out of style. With so many apps that you can click to change the filter/look of an image people are creating black and whites out of most any shot.
What Makes A Great Black and White Photograph?
Can any color shot look great as a black and white? No. You can certainly make any color image a black and white but that doesn’t mean it’ll look great. I remember shooting my first roll of black and white film during my teen years. I photographed some scenes, a few people outside then sent off the film (I didn’t have a darkroom in those days). When I got the images back boy was I disappointed. They were really flat—grays and no real blacks and whites—no contrast. From then on I vowed to learn how to make a greatblack and white photograph—something I’ve been doing for more than 30 years now. I moved from film which I processed and printed myself to digital. With digital people always just assume you just click a button and boom you get a fantastic image. Not true. In fact I usually can tell the amateurs and beginning pros who do this very thing. The resulting image just lacks a certain something.Read More
You absolutyely love your child’s school portraits right? I can’t count the number of times I’ve heard how horrible school pictures are from portrait clients. It’s not that the school photographer is necessarily bad it’s just that there are maybe 300 kids standing in line for portraits and each child gets maybe 1-2 minutes in front of the camera.
Why not get a better portrait but without breaking the bank? Child portrait sessions for kids ages 1 through 16 are just $50 for a mini session (30 minute session, one outfit, one backdrop). Moms love these because they are inexpensive and quick. Kids love these because, well they can just have fun for a few moments and not have to be stressed about getting that cheesy smile in 30 seconds. Moms can watch the session or just take a break in our reception area with a cup of coffee.Read More
An online presence is critical to business in this day and age. In the online realm businesses want to attract a larger portion of their target market. But that often translates into a lot of money spent for their online efforts. This isn’t difficult for a large corporation. However most small businesses cannot afford to spend a great deal for online marketing. So how can a small business compete against the large corporations in the online battle? What can they do to boost their presence?
The answer will surprise few—video. According to Christian Vedder of Viral Video Marketing, “video content is the number one way to achieve your goals to inflate your presence, stretch your reach, increase visibility, and open the door to connect with your target audience.”Read More
Most families think about getting a professional portrait created when they first have a child and then off and on the first 3 to maybe 5 or 6 years. Then there is a no mans land of no portraits until the child becomes a high school senior then you go for senior portraits. But what about those years between say 7 and 17? Yes they can be awkward years as your child is developing and maturing but why not capture some great memories during this time period.
But how do you go about planning for such a portrait? There are choices to be made—do you want a full fledged session or maybe a mini session? We do offer mini sessions for children 16 and under. These are a great way to capture those in between years where you want more than a school yearbook portrait but not a full fledged complex session. Mini sessions are 30 minutes with one outfit and one backdrop and only $50 for the session fee. And no limit on number of siblings—it just needs to be accomplished in a shorter time frame.Read More
One of the most important things in photography these days is backing up and storing your photos properly. Of course photograph storage—for both prints as well as negatives and slides has always been important since the birth of photography.
It’s important to keep your prints safe and stored properly. If you do have prints from past years just lying around you should store them either in special acid free storage boxes or in albums that have proper pages. Cheap plastic pages leave chemicals and can damage your prints as well as make your prints stick to the plastic. Many stores sell plastic album pages but make sure they aren’t imaging to your photos.Read More
So you are thinking of having a portrait created. Maybe you are recently engaged or just a couple that hasn't had a portrait in awhile. Maybe there has been a change in the family—new additions of kids getting ready to leave for college and beyond. Whatever the reason you are wondering about the whole process.
Do We Just Show Up and Get Pictures?
No, that's probably what would happen at a department store photography studio but we take a different approach. One we think might be a little less stressful. Think of your portrait as an investment—in time, energy and certainly money. We want to assist you with making decision on portrait style, clothing choices and certainly on end product. Are you thinking of a nice large portrait over the fireplace or couch? Maybe a series of smaller portraits for the wall or an album or custom book.Read More
Many people are okay with mediocrity—in fact they have become addicted to it. But when it comes to a professional business portrait why leave out the “professional” piece?
We all want our business to be the best—at least that would be the general assumption, otherwise why would you be in business in the first place? We purchase and use the best technology we can afford, we have great systems in place, great marketing materials and web sites (if not then hire a good graphic designer please). But when it comes to putting a “face” on our business we’re willing to settle for less? Okay, not everyone is settling but I do see enough of them. And I’ve done the “do over” for someone else who performed less than the best.Read More
Let me start out by saying that though we shoot a lot of commercial photography for businesses we don’t really shoot product. So why a blog about product? We are first and foremost a people portrait specialist. That said we do photograph product—just with people using, wearing or otherwise interacting with a product.
Recently we completed a series of photo shoots for a local hat millinery. This is for a hat designer who creates custom couture hats for women. These hats could have been photographed individually on hat stands—in fact we did do this for a catalog for the website—however we wanted to convey the “cool factor” of these hats so set up the shots to try to convey that message.Read More