If you’re not using video in your online marketing—social, website, etc—you may be missing out as a business.
Video has proven to hold attention of viewers longer than other content. Visual = retention and brand interest.
Because we are so over saturated every day with content we are becoming an ADD generation. Even with video short and to the point is better than a long drawn out video.
How can a business with a limited budget compete in the video marketing game? Your video doesn’t need to be a Hollywood production. Rather a short to the point video about a product or service is great. Make sure the quality is good though. Many people will tell you to use your phone or a cheap camera to shoot your video. However sound is critical? While a modern smart phone and cheap cameras can shoot nice HD quality video the sound is often tinny. It has been proven that people will watch bad video but not listen to poor audio. So sound is critical.
We produce quality HD video with proper lighting and sound for businesses on a budget.
Scripted? sure but we will assist you to do it in such a way for you to sound natural talking about your product or service. It’s one thing to be authentic and another to be so relaxed and unscripted that you have a lot of pauses and uncertain moments before the camera. Bottom line is you want your video to be quality but not over the top polished where you don’t come across as sincere. People want to do business with people and not brands.
Less is More
Really long videos of talking heads can be, well, boring. Wistia, a business video hosting company analyzed watching habits of business videos. They’ve found that 80% of people will finish a 30 second video but it drops to 50% for a 5 to 10 minute video. So short is key. If you have more content to share than what fits into a 30 second to 1 minute video think about breaking it into a short series of videos to build anticipation.
Ready for your business video? Call 719.475.0160 and we’ll walk you through the process.